Strategic Plan

Open Salt Lake 2015 Strategic Plan

Executive Summary

Priorities This Year

Strategy

Tactics

Outcomes

Core Team

Gov Partnerships

Corporate Partnerships

Developer Relations

Event Operations

Fundraising

Communications

Membership

Budget

Executive Summary

We are a local chapter of Code for America Brigade serving the Greater Salt Lake Area, Utah. We assembled loosely in 2013. At the end of 2013 we have many key achievements under and we need to pivot in order to maintain and grow early success. In our first year we formed a local community, produced and launched a real time public transit app, developed key relationships with government and made reliable contacts in media. Our greatest need is talent who will take on new challenges we are curating with our government partners. We seek also to establish modest, local, financial support for Open Salt Lake. Our strategy for this pivot and year centers on establishing a Core Team who will form strategic partnerships, recruit talent, and streamline operations.

Priorities This Year

  1. Collaborate with local organizations with like goals around technology or open data
    1. Girl Develop It, Big Data Utah, Utah Community Data
  2. Connect local organizations, local government, and CfA together around deeply impactful opportunities
    1. Focusing on Open Trails data specification
    2. Open data standards and evangelizing
    3. Ways to increase the communication between government and its citizens
  3. Demonstrate the value of open data to current government partners
  4. Identify, recruit and activate at least one local donor or grant foundation partner

Strategy

  1. Form the Open Salt Lake Team and organize around this plan
  2. Curate a small number of deeply impactful government challenges that inspire people
  3. Convince area business leaders to put their companies behind solving these challenges
  4. Host at least 3 public events
  5. Organize the Core Team around facilitating completion of challenges

Tactics

  1. Target these companies and organizations
  2. Companies can support by one or more of:
    1. Committing the company to meet the challenge as a community service
    2. Incentivizing employees to participate in Code for America activities locally
    3. Providing space and equipment for employees and other brigade members to participate in Code for America activities locally
  3. Core Team will facilitate by:
    1. Coordinating and recording project team meetings
    2. Hosting hack nights
    3. Leading or coordinating project teams
    4. Communicating with all project teams
    5. Publicizing activities and achievements
  4. Publicity will happen by:
    1. Delivering statements for the public record
    2. Launching this plan during code across event with media blitz

Outcomes

  1. Project teams engaged with deeply impactful government challenges
  2. A locally integrated CfA network inclusive of Brigade and Peer Network

Projects plans for this year:

  • Code Across (Feb/March) – in conjunction with a community partner host an event.
  • National Day of Civic Hacking (June) – in conjunction with a community partner host an event.
  • Trail mapping and Trail data specification (spring/summer) – We will be mapping and adding Utah trail data to the National Trails Data Specification

Core Team

Co-Captains

Nole Walkingshaw

Mark Parthum

Gov Partnerships

Nole Walkingshaw, Chair

This chair and committee maintain relationships with government. This is our primary point of contact, challenge curator and facilitator for collaboration with government.

Corporate Partnerships

, Chair

This chair and committee maintain relationships with businesses, including schools and media who directly participate in Open Salt Lake activities. This is our primary point of contact, talent recruiter and facilitator for collaboration with businesses.

Developer Relations

TBD, Chair

This chair and committee are responsible for maintaining project teams. This is our primary point of contact, talent retainer and facilitator for project teams.

Event Operations

TBD, Chair

This chair and committee plan and conduct event operations. This team ensures venue, equipment, process, food and beverage are provide for each Open Salt Lake  event. The primary events are Civic Hack Nights, Code Across the World (Feb) and National Day of Civic Hacking (June).

Fundraising

Nole Walkingshaw, Chair

This chair and committee are ensures that Open Salt Lake has funds to operate and plan future operations. This is our primary point of contact with donors and sponsors.

Communications

Mark Parthum, Chair

This chair and committee plan and conduct internal and external communications. This is our announcer, information sharer and storyteller

Membership

Mark Parthum, Chair

This chair and committee  are responsible for member relations and recruiting. This is our primary point of contact with new members and members needing assistance.

 

Draft Budget

Hosting/Apps

Unit Cost Frequency Quantity Budget
Domain Name: opensaltlake.org $15.00 annually 1 $15.00
User Voice Account $15.00 annually 1 $25.00
Meetup Account $15.00 monthly 1 $180.00
Sub-total: $220.00

Food & Beverage

Unit Cost Frequency Quantity Budget
Meetup Food $75.00 monthly 12 $900.00
Beverages $25.00 monthly 12 $300.00
Sub-total: $1,200.00

Events

Unit Cost Frequency Quantity Budget
Code Across $750.00 annually 1 $100.00
National Day of Civic Hacking $750.00 annually 1 $300.00
Trail Mapping $300.00 annually 1 $300.00
Advertising $100.00 annually 1 $100.00
Sub-total: $1,900.00

GRAND TOTAL: $3,320.00

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